What is the single biggest cost for most businesses? Correct – people. Salaries, taxes, and benefits are a major expense, so managing the hiring and retention of good employees is critical to an organisation's success. In the information age, when knowledge has become the product of value, managing your company's talent resources is as critical as managing cash flow or making investment decisions.
The other CRM – Candidate Relationship Management – is an outgrowth of traditional Human Resource (HR) activities. In the past HR departments have concentrated on making policy, hiring and troubleshooting staffing issues, and managing the risks of being an employer. That's no longer enough. The best managed organisations are reaching out ahead of need to create a system that identifies candidates and builds an optimal workforce for the business. And it's working. Companies that invest in talent management are showing higher performance than their competitors, because it is the people who are the creators of value.
CRM systems are designed to help improve recruiting, development, and retention of employees who have the skills and aptitudes to meet a company's needs, both now and in the future. If your company always seems to be scrambling to find good people to hire, consider adding a CRM system to help expand the pool of qualified, pre-screened candidates before you need them.
There's a good article that includes techniques for building your talent management process here: http://tinyurl.com/2kl72n. CRM tools don't have to be elaborate and expensive to be effective, and there are options for small firms with salaried as well as hourly employees. The key is not size or complexity, but how well you are able to build a knowledge base of good candidates. If you have employees, you owe it to your organization to build a business-enhancing CRM system.
At Chill we take the heat out of IT. No matter what pressure you are under, we will always keep our heads and make sure you get back up and running as soon as possible. So don't sweat - Chill IT. Click here for more information on our consulting services.
Showing posts with label dashboard. Show all posts
Showing posts with label dashboard. Show all posts
Sunday, February 10, 2008
Sunday, February 03, 2008
Why Won't My Listing Show Up on the Google?
That's the question many businesses ask. You spend money to design a great, effective website, and you sprinkle the content with what you think are sure-fire keywords. You know enough about search engines to realise that they "look" for not only keywords but also frequent updates to content and activity when calculating your search engine ranking. Each of the major engines – Google, Yahoo, Ask, and others – has a closely guarded system for ranking web sites.
So you have a great site. You want to see your listing there on the search results page. You start trying your keywords in a search and scan down the page of results – your listing isn't there! You go to the next page, then the next…and somewhere down the line you finally find your company.
If you have a product or service that is not unique in the world, this has probably happened to you. Try searching on "computer repair" – in Google I got 17,200,000 possible results! Narrow it a bit more to "computer repair service" and now we have 2,200,000 results. Try again with "computer repair service Sydney" and it's down to 166,000. But that's still a massive number, and if you're not on the first couple of pages of results, chances are people won't scroll long enough to find you.
Why do some companies always seem to be at or near the top of the list? The answer is simple: They pay to be there. That's right, you can buy your way to the top of the page. Look again at your search results, and notice that the very first few results have a slightly different background colour and, in small print, "sponsored results."
But unlike traditional advertising, where you put an ad in a magazine and hope your potential customer sees it, advertising on search result pages is very much targeted. All of the search engines have such programs; you choose your engine and then plan your advertising campaign around it. Google's AdWords is one that has been around for several years and has features that not only help you get business but also help you tweak your ads for best effect.
Here's how it works. You create an ad that Google displays above or beside regular search results, based on the keywords you choose to be associated with. For instance, if you have that computer repair service, you might want your ad to appear when people search for "PC repair" or "computer parts" or even "memory chips."
What's different from traditional advertising is that you don't pay Google to run your ad. You pay them when someone actually clicks on your link, at so much per click. How much? That's also up to you. You "bid" on keywords. If you bid more than other people then your ad will appear nearer the top. In addition to your bid, Google considers how effective your ad is, based on how many people click through, when choosing how high on the list to display your ad.
The major advantage of using AdWords is that, if someone uses your keywords in a Google search, you know they are looking for what you are advertising. You've hit your target. Google also has great tools that help you refine your ads to be better targeted. Using their reporting capabilities, you can even tell you which buttons are being clicked.
AdWords can be a cost-effective part of you marketing. To get started, visit our web site and let us help you.
At Chill we take the heat out of IT. No matter what pressure you are under, we will always keep our heads and make sure you get back up and running as soon as possible. So don't sweat - Chill IT. Click here for more information on our consulting services.
So you have a great site. You want to see your listing there on the search results page. You start trying your keywords in a search and scan down the page of results – your listing isn't there! You go to the next page, then the next…and somewhere down the line you finally find your company.
If you have a product or service that is not unique in the world, this has probably happened to you. Try searching on "computer repair" – in Google I got 17,200,000 possible results! Narrow it a bit more to "computer repair service" and now we have 2,200,000 results. Try again with "computer repair service Sydney" and it's down to 166,000. But that's still a massive number, and if you're not on the first couple of pages of results, chances are people won't scroll long enough to find you.
Why do some companies always seem to be at or near the top of the list? The answer is simple: They pay to be there. That's right, you can buy your way to the top of the page. Look again at your search results, and notice that the very first few results have a slightly different background colour and, in small print, "sponsored results."
But unlike traditional advertising, where you put an ad in a magazine and hope your potential customer sees it, advertising on search result pages is very much targeted. All of the search engines have such programs; you choose your engine and then plan your advertising campaign around it. Google's AdWords is one that has been around for several years and has features that not only help you get business but also help you tweak your ads for best effect.
Here's how it works. You create an ad that Google displays above or beside regular search results, based on the keywords you choose to be associated with. For instance, if you have that computer repair service, you might want your ad to appear when people search for "PC repair" or "computer parts" or even "memory chips."
What's different from traditional advertising is that you don't pay Google to run your ad. You pay them when someone actually clicks on your link, at so much per click. How much? That's also up to you. You "bid" on keywords. If you bid more than other people then your ad will appear nearer the top. In addition to your bid, Google considers how effective your ad is, based on how many people click through, when choosing how high on the list to display your ad.
The major advantage of using AdWords is that, if someone uses your keywords in a Google search, you know they are looking for what you are advertising. You've hit your target. Google also has great tools that help you refine your ads to be better targeted. Using their reporting capabilities, you can even tell you which buttons are being clicked.
AdWords can be a cost-effective part of you marketing. To get started, visit our web site and let us help you.
At Chill we take the heat out of IT. No matter what pressure you are under, we will always keep our heads and make sure you get back up and running as soon as possible. So don't sweat - Chill IT. Click here for more information on our consulting services.
Friday, January 04, 2008
Dashboards are Not Just for Cars
Remember the first time you slid behind the steering wheel of a car, gripped the wheel, and saw the instruments on the dashboard? It was exciting to feel that you could be in control of that powerful machine. All the dials and gauges spread out before you told you how fast you were going and how well the car was functioning. You had all the information you needed to go wherever you liked, whenever you wanted.
I can’t promise that thrill each time you look at your business dashboard, but you will find it gives you the same sort of up-to-the-minute readout on how well you are doing on your business journey.
A business dashboard presents visual displays of data pulled from different business systems, and tells you at a glance how things are going. A dashboard can provide real-time intelligence that includes your key performance indicators (KPIs), and can generate ad hoc reports to support decision-making. The display might include red-yellow-green lights, graphics such as bar charts and gauges, summaries, and drill-downs, all to provide consolidated information.
A well-designed dashboard is customizable and usually role-driven, so that the dashboard displayed on the company president’s screen will be different from that of the CFO or the middle manager. The good news is that the source data for a dashboard is probably already sitting in your system right now. With a bit of planning and design work, the information living down in your digital records can be given visible form and made to work for you in new ways.
Employees benefit from having the information they need to do their job right at their fingertips, and dashboards generally allow for customization to the individual’s likes and interests. For the CFO, accounts receivable aging status can be displayed in a bar chart, but the same data could appear as a pie chart for the CEO. The Sales Manager can see the comparison of monthly goals to actual performance, and then drill down to each salesperson’s individual performance. And for the Project Manager who has customized his desktop with widgets for weather and surf conditions, it’s a simple matter to add KPI information to tell him which tasks are on, ahead, or behind schedule and which are running over budget.
In your car you have spread before you all the vital information to get from where you are to where you are going. Fuel remaining, speed, distance traveled, engine function, warning lights, perhaps even compass direction as well as time and distance to destination. On your computer screen, the digital dashboard does the same for your business.
Gentlemen, start your engines!
At Chill we take the heat out of IT. No matter what pressure you are under, we will always keep our heads and make sure you get back up and running as soon as possible. So don't sweat - Chill IT. Click here for more information on our consulting services.
I can’t promise that thrill each time you look at your business dashboard, but you will find it gives you the same sort of up-to-the-minute readout on how well you are doing on your business journey.
A business dashboard presents visual displays of data pulled from different business systems, and tells you at a glance how things are going. A dashboard can provide real-time intelligence that includes your key performance indicators (KPIs), and can generate ad hoc reports to support decision-making. The display might include red-yellow-green lights, graphics such as bar charts and gauges, summaries, and drill-downs, all to provide consolidated information.
A well-designed dashboard is customizable and usually role-driven, so that the dashboard displayed on the company president’s screen will be different from that of the CFO or the middle manager. The good news is that the source data for a dashboard is probably already sitting in your system right now. With a bit of planning and design work, the information living down in your digital records can be given visible form and made to work for you in new ways.
Employees benefit from having the information they need to do their job right at their fingertips, and dashboards generally allow for customization to the individual’s likes and interests. For the CFO, accounts receivable aging status can be displayed in a bar chart, but the same data could appear as a pie chart for the CEO. The Sales Manager can see the comparison of monthly goals to actual performance, and then drill down to each salesperson’s individual performance. And for the Project Manager who has customized his desktop with widgets for weather and surf conditions, it’s a simple matter to add KPI information to tell him which tasks are on, ahead, or behind schedule and which are running over budget.
In your car you have spread before you all the vital information to get from where you are to where you are going. Fuel remaining, speed, distance traveled, engine function, warning lights, perhaps even compass direction as well as time and distance to destination. On your computer screen, the digital dashboard does the same for your business.
Gentlemen, start your engines!
At Chill we take the heat out of IT. No matter what pressure you are under, we will always keep our heads and make sure you get back up and running as soon as possible. So don't sweat - Chill IT. Click here for more information on our consulting services.
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