You know what it's like…you open your email in the morning and see dozens of unread emails, maybe more. Now put yourself in your client's place. After dealing with the urgent emails, which messages do you think will be opened and read?
The answer is, the emails that deliver a valuable message, in an easy-to-read and pleasing form, are the ones that will be read and remembered. The challenge for you as a business owner is making sure your message is one of them. Not only do you need a message that works, you need an email marketing system that creates professional-looking emails, helps you manage contact email lists, and measure results. Above all, you want confidence that your messages will be delivered, and you want to be able to collect information from your market.
Sound like a full time job? It can be, but there's another option for the small business owner. Let someone else do it! Instead of spending hours and dollars trying to do it yourself, consider one of the companies that is set up specifically to handle email marketing. Companies like Constant Contact and Vertical Response can help you manage this important part of your marketing program.
The advantage to your business is two-fold. First, these email marketing companies have systems that let you run campaigns, include surveys, and stay in touch with clients and prospects alike. Whether you send a regular newsletter or need a special promotion, they are pros at marketing and might even have some new ideas you can use. Second, and just as important, the time and money you save can be spent where they will do the most good in building your bottom line.
Email marketing is here to stay. If you're going to reach out to your market, doesn't it make sense to get the most for your investment?
At Chill we take the heat out of IT. No matter what pressure you are under, we will always keep our heads and make sure you get back up and running as soon as possible. So don't sweat - Chill IT. Click here for more information on our consulting services.
Showing posts with label crm. Show all posts
Showing posts with label crm. Show all posts
Saturday, May 10, 2008
Saturday, April 19, 2008
The Handheld Revolution
There you are in a hotel two or three time zones from home, feet up and cool beverage in hand. You've finished your meetings for the day and now it's time to open the laptop, check on email, review your next presentation, and get ready for tomorrow. Except the hotel's Internet connection is down so your laptop isn't talking to anyone, at least for the time being. Not a problem. You have your hand-held, perhaps a BlackBerry or maybe a Treo, and you're still in business.
Mobile computing has improved exponentially in the last few years to the point that, today, you can make phone calls, receive and send emails and instant messages, take pictures, update your calendar, browse the Internet, download and review documents, and play music, all from that one small device. There are models that have WiFi capability, 3G technology, and video recording ability. With some, you can even figure out where you are with GPS capabilities.
With older handheld devices, when you were away from home base and your PDA's synching cradle, you had to depend on email or a phone call to let you know about a schedule change. No more. The newer handhelds have push technology that doesn't wait for you to ask "What's new?" Changes to your calendar, tasks, and email in Outlook take only seconds to automatically synch to your BlackBerry, Windows Mobile or mobile phone calendar.
Sometimes what you need is a quick look at a document or spreadsheet. No problem now for the newer handhelds. With small screen readers much better than they used to be, you can receive Acrobat, Excel and Word documents on your phone and read them easily. This capability becomes even more powerful coupled with the latest version of MOSS (Microsoft’s Office SharePoint Server) intranet software. Now, handheld users can see mobile versions of their KPI data, those all-important measures of performance.
Imagine you are at a client's office an hour away from your office. How much would it be worth to know that the prospect you've been trying to get in to see for months can see you today if you can be there in two hours? That's when you can quickly see the value of making a full-featured handheld part of your every day business outfit.
With these new mobile computing options there is no longer any question about whether we can be connected anytime, anywhere . Should we always be connected? Ah, that is a topic for another day.
At Chill we take the heat out of IT. No matter what pressure you are under, we will always keep our heads and make sure you get back up and running as soon as possible. So don't sweat - Chill IT. Click here for more information on our consulting services.
Mobile computing has improved exponentially in the last few years to the point that, today, you can make phone calls, receive and send emails and instant messages, take pictures, update your calendar, browse the Internet, download and review documents, and play music, all from that one small device. There are models that have WiFi capability, 3G technology, and video recording ability. With some, you can even figure out where you are with GPS capabilities.
With older handheld devices, when you were away from home base and your PDA's synching cradle, you had to depend on email or a phone call to let you know about a schedule change. No more. The newer handhelds have push technology that doesn't wait for you to ask "What's new?" Changes to your calendar, tasks, and email in Outlook take only seconds to automatically synch to your BlackBerry, Windows Mobile or mobile phone calendar.
Sometimes what you need is a quick look at a document or spreadsheet. No problem now for the newer handhelds. With small screen readers much better than they used to be, you can receive Acrobat, Excel and Word documents on your phone and read them easily. This capability becomes even more powerful coupled with the latest version of MOSS (Microsoft’s Office SharePoint Server) intranet software. Now, handheld users can see mobile versions of their KPI data, those all-important measures of performance.
Imagine you are at a client's office an hour away from your office. How much would it be worth to know that the prospect you've been trying to get in to see for months can see you today if you can be there in two hours? That's when you can quickly see the value of making a full-featured handheld part of your every day business outfit.
With these new mobile computing options there is no longer any question about whether we can be connected anytime, anywhere . Should we always be connected? Ah, that is a topic for another day.
At Chill we take the heat out of IT. No matter what pressure you are under, we will always keep our heads and make sure you get back up and running as soon as possible. So don't sweat - Chill IT. Click here for more information on our consulting services.
Sunday, February 10, 2008
Use the Other CRM to Create Future Success
What is the single biggest cost for most businesses? Correct – people. Salaries, taxes, and benefits are a major expense, so managing the hiring and retention of good employees is critical to an organisation's success. In the information age, when knowledge has become the product of value, managing your company's talent resources is as critical as managing cash flow or making investment decisions.
The other CRM – Candidate Relationship Management – is an outgrowth of traditional Human Resource (HR) activities. In the past HR departments have concentrated on making policy, hiring and troubleshooting staffing issues, and managing the risks of being an employer. That's no longer enough. The best managed organisations are reaching out ahead of need to create a system that identifies candidates and builds an optimal workforce for the business. And it's working. Companies that invest in talent management are showing higher performance than their competitors, because it is the people who are the creators of value.
CRM systems are designed to help improve recruiting, development, and retention of employees who have the skills and aptitudes to meet a company's needs, both now and in the future. If your company always seems to be scrambling to find good people to hire, consider adding a CRM system to help expand the pool of qualified, pre-screened candidates before you need them.
There's a good article that includes techniques for building your talent management process here: http://tinyurl.com/2kl72n. CRM tools don't have to be elaborate and expensive to be effective, and there are options for small firms with salaried as well as hourly employees. The key is not size or complexity, but how well you are able to build a knowledge base of good candidates. If you have employees, you owe it to your organization to build a business-enhancing CRM system.
At Chill we take the heat out of IT. No matter what pressure you are under, we will always keep our heads and make sure you get back up and running as soon as possible. So don't sweat - Chill IT. Click here for more information on our consulting services.
The other CRM – Candidate Relationship Management – is an outgrowth of traditional Human Resource (HR) activities. In the past HR departments have concentrated on making policy, hiring and troubleshooting staffing issues, and managing the risks of being an employer. That's no longer enough. The best managed organisations are reaching out ahead of need to create a system that identifies candidates and builds an optimal workforce for the business. And it's working. Companies that invest in talent management are showing higher performance than their competitors, because it is the people who are the creators of value.
CRM systems are designed to help improve recruiting, development, and retention of employees who have the skills and aptitudes to meet a company's needs, both now and in the future. If your company always seems to be scrambling to find good people to hire, consider adding a CRM system to help expand the pool of qualified, pre-screened candidates before you need them.
There's a good article that includes techniques for building your talent management process here: http://tinyurl.com/2kl72n. CRM tools don't have to be elaborate and expensive to be effective, and there are options for small firms with salaried as well as hourly employees. The key is not size or complexity, but how well you are able to build a knowledge base of good candidates. If you have employees, you owe it to your organization to build a business-enhancing CRM system.
At Chill we take the heat out of IT. No matter what pressure you are under, we will always keep our heads and make sure you get back up and running as soon as possible. So don't sweat - Chill IT. Click here for more information on our consulting services.
Friday, January 18, 2008
What's All the Fuss over VoIP?
Sometimes that thing that sounds too good to be true turns out to really be true. VoIP (Voice over Internet Protocol) has turned into one of those techno-promises that has proven its potential, especially as a cost saver for business.
The concept is simple – plug your phone into the Internet, and talk to the world as if it were all next door. And the reality is almost as easy: VoIP service converts your voice to a digital signal, and that can be sent over the Internet. On the other end, it comes out as your voice in a signal that the receiver can process – cell phone, wired phone, whatever. VoIP does require a broadband (high-speed Internet) connection for your computer, but these days you need that just to conduct business effectively anyway.
Since the service starts with your computer, your desktop computer can actually make calls directly from your CRM (Customer Relationship Management) system. Now, while you talk to a customer you can also be reviewing their information on your computer, entering orders, checking schedules, or even writing a confirmation of your phone conversation. Sure, you could do that before, but what was that phone call costing you?
As simple as the VoIP concept is, the main attraction has always been the potential cost savings. Installing a traditional wired phone system for your office with multiple stations could be an enormous investment. But a VoIP PBX system with up to 16 extensions costs under $2,000. And if that got your attention, how about calling from Sydney to Perth for just 10c? Period. Now your mobile phone can become an extension of your PBX, and a call to a mobile can cost only 20c/minute, regardless of the carrier.
During the early days of VoIP there were stories of dropped calls, just as there were with the early cell phones. But the technology has advanced rapidly, and these days VoIP is highly reliable. You do need to understand how the system works and what services are available, because there will be differences from your old style wired phone system. But that brings us to another advantage of a computer-based VoIP phone system - one service provider can install and support everything for you. That provider will be able to advise you about the best service choice for your business.
So give VoIP a look and a listen. With the cost savings and increased efficiency, I think you will soon be saying, “Now we’re talking!”
At Chill we take the heat out of IT. No matter what pressure you are under, we will always keep our heads and make sure you get back up and running as soon as possible. So don't sweat - Chill IT. Click here for more information on our consulting services.
The concept is simple – plug your phone into the Internet, and talk to the world as if it were all next door. And the reality is almost as easy: VoIP service converts your voice to a digital signal, and that can be sent over the Internet. On the other end, it comes out as your voice in a signal that the receiver can process – cell phone, wired phone, whatever. VoIP does require a broadband (high-speed Internet) connection for your computer, but these days you need that just to conduct business effectively anyway.
Since the service starts with your computer, your desktop computer can actually make calls directly from your CRM (Customer Relationship Management) system. Now, while you talk to a customer you can also be reviewing their information on your computer, entering orders, checking schedules, or even writing a confirmation of your phone conversation. Sure, you could do that before, but what was that phone call costing you?
As simple as the VoIP concept is, the main attraction has always been the potential cost savings. Installing a traditional wired phone system for your office with multiple stations could be an enormous investment. But a VoIP PBX system with up to 16 extensions costs under $2,000. And if that got your attention, how about calling from Sydney to Perth for just 10c? Period. Now your mobile phone can become an extension of your PBX, and a call to a mobile can cost only 20c/minute, regardless of the carrier.
During the early days of VoIP there were stories of dropped calls, just as there were with the early cell phones. But the technology has advanced rapidly, and these days VoIP is highly reliable. You do need to understand how the system works and what services are available, because there will be differences from your old style wired phone system. But that brings us to another advantage of a computer-based VoIP phone system - one service provider can install and support everything for you. That provider will be able to advise you about the best service choice for your business.
So give VoIP a look and a listen. With the cost savings and increased efficiency, I think you will soon be saying, “Now we’re talking!”
At Chill we take the heat out of IT. No matter what pressure you are under, we will always keep our heads and make sure you get back up and running as soon as possible. So don't sweat - Chill IT. Click here for more information on our consulting services.
Thursday, December 13, 2007
Wouldn't it be nice to know you know what you know?
If your head is spinning from that title, here's another way of saying the same thing. Your business has accumulated a vast amount of data that can be of value to you now and as your business grows. But if all that data is not in a form that you can easily retrieve and analyse, it is of little use. You may actually be sitting on a treasure trove of information that could improve your customer service and your profit, but how to get hold of the treasure?
Knowledge Management can bring order to this chaos and help you find the nuggets buried in your data stores. Many small businesses simply do not realise that they have been building an unstructured collection of valuable data. Applying knowledge management tools can organize and mine this storehouse, and also make it possible for the information to be shared across the organization.
Too often, customer billing information is in one file, purchasing history is in another and client contact information in another. Project information including the skills needed, who worked on what, how long they took, and how much it cost compared to the revenue, all that is somewhere else. Imagine how valuable it would be to look down into your data stores and discover connections and relationships you might not have noticed before. What could that mean to building and enhancing customer relationships? To your company's strategic planning? What might you change if you discovered patterns of buying that you had not seen before?
In many ways, knowledge management is a living thing. As humans, we are constantly renewing ourselves. We recognise changing conditions, draw on our memories of what has served us well in the past to deal with change, visualise alternative outcomes, and make decisions about how we will proceed. We carry our database on our shoulders and make connections and see relationships that change continually as we gather new data from our experiences. That's very much like what a knowledge management system can do for a business.
In today's increasingly high-speed, competitive environment, businesses cannot afford to waste resources or miss opportunities. I've found that a frequent benefit of knowledge management is an increase in internal collaboration and sharing of best practices. As a company, you already know more than you think you know. And now you know that knowing is not enough; you have to be able to share knowledge and eliminate duplication.
Know what I mean?
At Chill we take the heat out of IT. No matter what pressure you are under, we will always keep our heads and make sure you get back up and running as soon as possible. So don't sweat - Chill IT. Click here for more information on our consulting services.
Knowledge Management can bring order to this chaos and help you find the nuggets buried in your data stores. Many small businesses simply do not realise that they have been building an unstructured collection of valuable data. Applying knowledge management tools can organize and mine this storehouse, and also make it possible for the information to be shared across the organization.
Too often, customer billing information is in one file, purchasing history is in another and client contact information in another. Project information including the skills needed, who worked on what, how long they took, and how much it cost compared to the revenue, all that is somewhere else. Imagine how valuable it would be to look down into your data stores and discover connections and relationships you might not have noticed before. What could that mean to building and enhancing customer relationships? To your company's strategic planning? What might you change if you discovered patterns of buying that you had not seen before?
In many ways, knowledge management is a living thing. As humans, we are constantly renewing ourselves. We recognise changing conditions, draw on our memories of what has served us well in the past to deal with change, visualise alternative outcomes, and make decisions about how we will proceed. We carry our database on our shoulders and make connections and see relationships that change continually as we gather new data from our experiences. That's very much like what a knowledge management system can do for a business.
In today's increasingly high-speed, competitive environment, businesses cannot afford to waste resources or miss opportunities. I've found that a frequent benefit of knowledge management is an increase in internal collaboration and sharing of best practices. As a company, you already know more than you think you know. And now you know that knowing is not enough; you have to be able to share knowledge and eliminate duplication.
Know what I mean?
At Chill we take the heat out of IT. No matter what pressure you are under, we will always keep our heads and make sure you get back up and running as soon as possible. So don't sweat - Chill IT. Click here for more information on our consulting services.
Thursday, November 29, 2007
Cradle Your Customers in a COTS Solution
When customers call for help or information, does your system make them feel like welcome guests or annoying pests? From the first contact, whether by web or voice, the systems you have in place should be helping you capture and keep clients.
Of course you and your staff are courteous. But if you don't know that the same customer called a week ago, and what the call was about, a cheerful voice and frequent apologies will not erase the fact that you didn't care enough to make a note. Is a client celebrating a business anniversary? A greeting card takes seconds to send and can pay dividends for years to come.
Ah, but how to capture all that important information, and be able to find it in seconds? That's where your Customer Relationship Management (CRM) system pays for itself over and over. And, you don't have to spend a fortune either.
CRM has been around for years and many very effective software packages have been brought to the market. But just as "one-size-fits-all" never does, so a straight off-the-shelf package is not going to suit everyone. Full custom development is a huge investment, but there is a middle ground.
COTS can be your answer: Customised off-the-shelf brings the best of both worlds to your business with a system that will collect, store, report, and help you analyze the details of your customer relationships that matter to you. You will have the features needed to manage your business your way, and still have the benefits of off-the-shelf economy.
Starting with the base of a fully functional application, the integrator will tweak the system to meet your specific requirements. Snap-shot views help you see what's in your pipeline of sales, reports help you understand how well your sales staff are doing, and client records help you collect and organise information on every contact your customers have with the company. Score card reporting allows you to visit or call customers with full confidence and preparation.
Knowledge is power, and the data collected by a well-designed and implemented customised off-the-shelf CRM system can put that power in your hands. The payoff will be a more efficient process and happier, more loyal customers.
At Chill we take the heat out of IT. No matter what pressure you are under, we will always keep our heads and make sure you get back up and running as soon as possible. So don't sweat - Chill IT. Click here for more information on our consulting services.
Of course you and your staff are courteous. But if you don't know that the same customer called a week ago, and what the call was about, a cheerful voice and frequent apologies will not erase the fact that you didn't care enough to make a note. Is a client celebrating a business anniversary? A greeting card takes seconds to send and can pay dividends for years to come.
Ah, but how to capture all that important information, and be able to find it in seconds? That's where your Customer Relationship Management (CRM) system pays for itself over and over. And, you don't have to spend a fortune either.
CRM has been around for years and many very effective software packages have been brought to the market. But just as "one-size-fits-all" never does, so a straight off-the-shelf package is not going to suit everyone. Full custom development is a huge investment, but there is a middle ground.
COTS can be your answer: Customised off-the-shelf brings the best of both worlds to your business with a system that will collect, store, report, and help you analyze the details of your customer relationships that matter to you. You will have the features needed to manage your business your way, and still have the benefits of off-the-shelf economy.
Starting with the base of a fully functional application, the integrator will tweak the system to meet your specific requirements. Snap-shot views help you see what's in your pipeline of sales, reports help you understand how well your sales staff are doing, and client records help you collect and organise information on every contact your customers have with the company. Score card reporting allows you to visit or call customers with full confidence and preparation.
Knowledge is power, and the data collected by a well-designed and implemented customised off-the-shelf CRM system can put that power in your hands. The payoff will be a more efficient process and happier, more loyal customers.
At Chill we take the heat out of IT. No matter what pressure you are under, we will always keep our heads and make sure you get back up and running as soon as possible. So don't sweat - Chill IT. Click here for more information on our consulting services.
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