Use the Other CRM to Create Future Success

What is the single biggest cost for most businesses? Correct – people. Salaries, taxes, and benefits are a major expense, so managing the hiring and retention of good employees is critical to an organisation's success. In the information age, when knowledge has become the product of value, managing your company's talent resources is as critical as managing cash flow or making investment decisions.

The other CRM – Candidate Relationship Management – is an outgrowth of traditional Human Resource (HR) activities. In the past HR departments have concentrated on making policy, hiring and troubleshooting staffing issues, and managing the risks of being an employer. That's no longer enough. The best managed organisations are reaching out ahead of need to create a system that identifies candidates and builds an optimal workforce for the business. And it's working. Companies that invest in talent management are showing higher performance than their competitors, because it is the people who are the creators of value.

CRM systems are designed to help improve recruiting, development, and retention of employees who have the skills and aptitudes to meet a company's needs, both now and in the future. If your company always seems to be scrambling to find good people to hire, consider adding a CRM system to help expand the pool of qualified, pre-screened candidates before you need them.

There's a good article that includes techniques for building your talent management process here: http://tinyurl.com/2kl72n. CRM tools don't have to be elaborate and expensive to be effective, and there are options for small firms with salaried as well as hourly employees. The key is not size or complexity, but how well you are able to build a knowledge base of good candidates. If you have employees, you owe it to your organization to build a business-enhancing CRM system.

At Chill we take the heat out of IT. No matter what pressure you are under, we will always keep our heads and make sure you get back up and running as soon as possible. So don't sweat - Chill IT. Click here for more information on our consulting services.

Wouldn't it be nice to know you know what you know?

If your head is spinning from that title, here's another way of saying the same thing. Your business has accumulated a vast amount of data that can be of value to you now and as your business grows. But if all that data is not in a form that you can easily retrieve and analyse, it is of little use. You may actually be sitting on a treasure trove of information that could improve your customer service and your profit, but how to get hold of the treasure?

Knowledge Management can bring order to this chaos and help you find the nuggets buried in your data stores. Many small businesses simply do not realise that they have been building an unstructured collection of valuable data. Applying knowledge management tools can organize and mine this storehouse, and also make it possible for the information to be shared across the organization.

Too often, customer billing information is in one file, purchasing history is in another and client contact information in another. Project information including the skills needed, who worked on what, how long they took, and how much it cost compared to the revenue, all that is somewhere else. Imagine how valuable it would be to look down into your data stores and discover connections and relationships you might not have noticed before. What could that mean to building and enhancing customer relationships? To your company's strategic planning? What might you change if you discovered patterns of buying that you had not seen before?

In many ways, knowledge management is a living thing. As humans, we are constantly renewing ourselves. We recognise changing conditions, draw on our memories of what has served us well in the past to deal with change, visualise alternative outcomes, and make decisions about how we will proceed. We carry our database on our shoulders and make connections and see relationships that change continually as we gather new data from our experiences. That's very much like what a knowledge management system can do for a business.

In today's increasingly high-speed, competitive environment, businesses cannot afford to waste resources or miss opportunities. I've found that a frequent benefit of knowledge management is an increase in internal collaboration and sharing of best practices. As a company, you already know more than you think you know. And now you know that knowing is not enough; you have to be able to share knowledge and eliminate duplication.

Know what I mean?

At Chill we take the heat out of IT. No matter what pressure you are under, we will always keep our heads and make sure you get back up and running as soon as possible. So don't sweat - Chill IT. Click here for more information on our consulting services.

Cradle Your Customers in a COTS Solution

When customers call for help or information, does your system make them feel like welcome guests or annoying pests? From the first contact, whether by web or voice, the systems you have in place should be helping you capture and keep clients.

Of course you and your staff are courteous. But if you don't know that the same customer called a week ago, and what the call was about, a cheerful voice and frequent apologies will not erase the fact that you didn't care enough to make a note. Is a client celebrating a business anniversary? A greeting card takes seconds to send and can pay dividends for years to come.

Ah, but how to capture all that important information, and be able to find it in seconds? That's where your Customer Relationship Management (CRM) system pays for itself over and over. And, you don't have to spend a fortune either.

CRM has been around for years and many very effective software packages have been brought to the market. But just as "one-size-fits-all" never does, so a straight off-the-shelf package is not going to suit everyone. Full custom development is a huge investment, but there is a middle ground.

COTS can be your answer: Customised off-the-shelf brings the best of both worlds to your business with a system that will collect, store, report, and help you analyze the details of your customer relationships that matter to you. You will have the features needed to manage your business your way, and still have the benefits of off-the-shelf economy.

Starting with the base of a fully functional application, the integrator will tweak the system to meet your specific requirements. Snap-shot views help you see what's in your pipeline of sales, reports help you understand how well your sales staff are doing, and client records help you collect and organise information on every contact your customers have with the company. Score card reporting allows you to visit or call customers with full confidence and preparation.

Knowledge is power, and the data collected by a well-designed and implemented customised off-the-shelf CRM system can put that power in your hands. The payoff will be a more efficient process and happier, more loyal customers.

At Chill we take the heat out of IT. No matter what pressure you are under, we will always keep our heads and make sure you get back up and running as soon as possible. So don't sweat - Chill IT. Click here for more information on our consulting services.